Within the first few hours of the Supreme Court’s decision to legalize gay marriage, ad agencies started lining up their clients’ products in ROYGIBIV order (Because nothing says equality like a row of multicolored binder clips).

What began as a Twitter exchange between myself and a colleague turned into an investigation, and the results yielded a video with an entirely different message than the one I intended to create.

Read more about the #LoveWins PR Explosion.

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