CONTENT & CREATIVE STRATEGY
To target devoted fans of Issa Rae's webseries while reaching first-time viewers, the launch of HBO's Insecure required a multi-tier rollout across multiple platforms, including Snapchat, Facebook, and YouTube. The campaign focused on tentpole pieces with dynamic visuals, as well as sharable micro-content and a recurring countdown series.
BROKEN PU$$Y LYRIC VIDEO
Based on, HBO partnered with Fader to produce an exclusive