CONTENT & CREATIVE STRATEGY
To target devoted fans of Issa Rae's webseries while reaching first-time viewers, the launch of HBO's Insecure required a multi-tier rollout across multiple platforms, including Snapchat, Facebook, and YouTube. The campaign focused on tentpole pieces with dynamic visuals, as well as sharable micro-content and a recurring countdown series.
BROKEN PU$$Y LYRIC VIDEO
Based on, HBO partnered with Fader to produce an exclusive 

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CONTENT & CREATIVE: 
Debbie Saslaw
Written by: 
Katie Lucas, Ashley Morton, Debbie Saslaw

Creative Direction: 
Dan Akers

Graphics
Joey Salim, Thomas Moore



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