KATE MOENNIG FAN Q&A
Before the show’s inaugural airing, an informal Facebook Q&A with Ray Donovan's Kate Moennig targeted LGBT influencers and fans of her role on Showtime's award-winning drama The L Word. The original call-to-action on Facebook received over 700 responses and was shared widely across all platforms.
SHO VIDEO DIARIES: POOCH HALL
Before playing Liev Schreiber's half-brother on Ray Donovan, Pooch built an active fan base from his role as Derwin Davis in BET's The Game. In a series of video diaries, Pooch stepped in to give fans a tour and meet some of his co-stars, including Schreiber and Jon Voight.
Stop motion Teasers
After the success of Dexter’s campaign, Showtime worked with Vine influencer Meagan Cignoli, who helped promote the series to over two million fans.