VISCERAL TEASES
Two :15 second spots ran nationally on Cinemax prior to the premiere, encouraging viewers to use the dedicated hashtag #AtTheKnick when tweeting about the show.
Awards: New York Festivals, Bronze World Medal | Interactive Promotion 
"REAL FACTS" INTERSTITIALS 
As fans vocalized an interest in the show's "based on a true story" plotlines, Cinemax reconfigured on-air interstitials to encourage live engagement and drive tune-in. These sparse, visceral factoids encouraged viewers to follow @AtTheKnick before and after each episode.
"WELCOME TO THE CIRCUS" TEASES
As fans vocalized an interest in the show's "based on a true story" plotlines, Cinemax reconfigured on-air interstitials to encourage live engagement and drive tune-in. These sparse, visceral factoids encouraged viewers to follow @AtTheKnick before and after each episode.

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