Press: NMEThe DrumFueled .       
Awards: FWA, Awwwards Site of the DayWebby Finalist, Emmy Nominee
VINYLCUTS.NYC ON-AIR PROMOTION
This unique transmedia experience warranted promotional material that felt native to each platform, including a :20-second promo for on-air breaks. A more robust video featuring the site’s UI was stitched to each episode on streaming platforms.
GRAMMY AWARDS snap ads  
HBO’s first snap ad campaign was produced entirely in-house, with 10 creatives collaborating across two teams on vertical videos promoting the series premiere of Vinyl. The campaign reached over 4 million Snapchat users  during the Grammy Awards broadcast. 
VINYL LINER NOTES
To compliment moments from the series, short explainer videos featuring iconic imagery from Getty’s editorial archives bookended issues of Vinylcuts.nyc. 

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Content & Creative Direction: Debbie Saslaw, Dan Akers
HBO Digital: Dana Flax, Katherine Allen
Vinylcuts.nyc Editorial: Tanner Stransky, Diana Band, 
Design: Eddie Chu, Lynn Kim, Miro YoonKyla PaolucciPaolo Simeti
Motion Graphics: Bobby Chang, James Daher, Debbie Saslaw
Photography: Daniel Arnold

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