VINYLCUTS.NYC ON-AIR PROMOTION
This unique transmedia experience warranted promotional material that felt native to each platform, including a :20-second promo for on-air breaks. A more robust video featuring the site’s UI was stitched to each episode on streaming platforms.
GRAMMY AWARDS snap ads
HBO’s first snap ad campaign was produced entirely in-house, with 10 creatives collaborating across two teams on vertical videos promoting the series premiere of Vinyl. The campaign reached over 4 million Snapchat users during the Grammy Awards broadcast.
VINYL LINER NOTES
To compliment moments from the series, short explainer videos featuring iconic imagery from Getty’s editorial archives bookended issues of Vinylcuts.nyc.