This unique transmedia experience warranted promotional material that felt native to each platform, including a :20-second promo for on-air breaks. A more robust video featuring the site’s UI was stitched to each episode on streaming platforms
GRAMMY AWARDS snap ads  
HBO’s first snap ad campaign was produced entirely in-house, with 10 creatives collaborating across two teams on vertical videos promoting the series premiere of Vinyl. The campaign reached over 4 million Snapchat users  during the Grammy Awards broadcast. 
To compliment moments from the series, short explainer videos featuring iconic imagery from Getty’s editorial archives bookended issues of


Content & Creative Direction: Debbie Saslaw, Dan Akers
HBO Digital: Dana Flax, Katherine Allen Editorial: Tanner Stransky, Diana Band, 
Design: Eddie Chu, Lynn Kim, Miro YoonKyla PaolucciPaolo Simeti
Motion Graphics: Bobby Chang, James Daher, Debbie Saslaw
Photography: Daniel Arnold

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